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branding & stationery • marketing materials • signage
It's been a real pleasure to work with Heather and Martin from the beautiful Shaftesbury Hotel. After presenting several options to them for their new branding we decided on an approach which we felt best reflected the history and decor of the old Jute Baron's mansion. The colour scheme also reflects their desire to be an “adult-only” establishment providing a peaceful haven for visitors.
The motif on the logo is an interpretation of the ‘Dundee Lilly’ from the City's Coat of Arms and the styling reflects the original Victorian features and fittings that sit alongside Heather’s stunning interior design. Having finalised the logo designs we produced stationery and a simple promotional leaflet featuring some of Martin’s lovely photographs of the hotel.